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The AI Checkout Engine for Ecommerce.

Adapts in real time to every shopper, turning visits into revenue.

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Our AI model picks up on over 400 live shopper signals to personalise layout, messaging, offers, shipping, and payment preferences. A shopper-centric experience that adapts instantly, and keeps improving over time.

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Real time optimisation.

FERO adjusts the checkout automatically for each visitor using live signals like location, cart contents, and browsing behavior. Each shopper sees the version most likely to convert.

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Optimise every transaction.

Fero Smart Checkout minimises failed checkouts by auto-selecting the most reliable payment method for each shopper.

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Increase order value with smart upsells.

FERO Smart Checkout recommends the most relevant products during and after checkout, powered by real shopper preferences and industry data.

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Powered by FERO's Predictive Models

Built on real-time behaviours.

FERO Smart Checkout doesn’t guess. It observes. Every scroll, pause, and cart edit feeds a live customer profile in milliseconds. FERO reshapes your checkout instantly to nudge shoppers forward and drive conversions.

Basic Checkout Page

One-size-fits-all checkout

Long, static list of payment and shipping options

Manual testing, unclear ROI

Dev-heavy improvements

FERO Smart Checkout

Branded, hyper-personalised checkout design

Predictively shows the most relevant options

Built-in A/B testing with proven uplift

Plug-and-play optimisation, no internal efforts

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Optimise your checkout for the highest rate of conversion and the best possible shopping experience