FERO

Checkout Reinvented
with Intelligence

Meet the intelligent checkout engine that adapts in real time to how your customers shop.

Hero Visual
Serious Pig logo
Ujamaa logo
My Dear Beer logo
Rudi and Bear logo
Lilja logo
Build for Athletes logo
Wildbounds logo
Lazy Oaf logo
CDLP logo
Hair Gain logo
Florence Black logo
Neem London logo
Odd Balls logo
Nanushka logo
Adidas logo
Arne logo
Plug logo
Shuperb logo
Serious Pig logo
Ujamaa logo
My Dear Beer logo
Rudi and Bear logo
Lilja logo
Build for Athletes logo
Wildbounds logo
Lazy Oaf logo
CDLP logo
Hair Gain logo
Florence Black logo
Neem London logo
Odd Balls logo
Nanushka logo
Adidas logo
Arne logo
Plug logo
Shuperb logo

"I never thought checkout could impact our sales so much — until FERO. After switching, we saw a 34.9% boost in completed checkouts."

Jawahir Al-Mauly

Founder & CEO, UJAMAA Spice

"I’m pleased to see an uplift of 27.8%! And with the process being so smooth and easy, it’s a huge benefit, especially for small businesses."

Jazz Honey

CEO, Rudi & Bear

"Even if I could recover 10% or 20% of those people, that would be quite substantial. FERO helped us do even better."

Peter Haigh

Founder @ Leadertec

"Very, very nice people to deal with and very responsive. People jumped on issues quickly and seemed to care about our account … more than can be said for other platforms we’ve dealt with."

Ryan McCann

Head of Ecommerce, Serious Pig

"We increased our conversion by 24% in 2 weeks. With FERO, our checkout now automatically adapts to each customer. It’s no cure, no pay!"

Lennard Terlouw

CEO, My Dear Beer

"We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!"

Laura Saarinen

CEO, Lilja the Label

"FERO has been great for our store! It’s incredibly easy to use, boosts conversions, and provides valuable insights into our customers and their behaviour. The platform is fantastic, and the team behind it is amazing! I highly recommend this app!"

Elliot Fuentes

Head of CRM, CDLP

"The FERO team are fantastic. Easy to set up and hit the ground running. We're better able to talk to our customers in a personalised way that delivers both a better experience to our customers but also a better uplift to our metrics."

Finn Christo

Head of E-commerce, Built for Athletes

The average cart abandonment rate is over 70%. FERO fights this with personalised checkout flows, smart upsells, and optimised payment journeys — proven to recover lost revenue.

FERO logo

SmartCheckout

Built with intelligent AI models that personalise checkout based on real shopper behaviour.

Explore FERO Smart Checkout

Every shopper sees something different. FERO adapts each session in real time, based on how shoppers browse, where they’re from, and what they’re likely to do next.

The FERO Network

10M+ Checkouts optimized monthly and accelerating

Every interaction strengthens our models, fueling smarter checkouts across the network.

More about the FERO Network →
Checkout Reinvented
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay

Powers checkout anywhere

Deployable on any ecom stack. Integrated with all major payment providers.

More about Checkout Reinvented →

Adaptive checkout. Powered by behaviour.

FERO personalises every checkout, making it easier to buy and harder to abandon.

Learn more about FERO Smart Checkout