Handmade toys, happy customers: How Rudi & Bear turned checkout struggles into 27.8% more sales
See how Rudi & Bear boosted sales delighting customers with a smoother checkout and stress-free shopping experience.
“I'm pleased to see an uplift. And because the process has been so smooth and easy, at the end of the day you've got nothing to lose!”
Meet Rudi & Bear
Rudi & Bear is a creative children’s brand in the UK, founded by Jazz Honey. Like many independent brands, Jazz has worn every hat: designer, marketer, and web manager. Rudi & Bear runs on WooCommerce, and without a technical team, the challenges of running and improving an online store often fell on her shoulders.
The Challenge: Where are shoppers dropping off?
Running an ecommerce store without a technical background meant spending a lot of time reacting to issues. When Jazz first started, she hadn’t realised how much backend work there would be. Coming from a creative background, it quickly became a steep learning curve.
Checkout was always on her mind, but more as a vague concern than a clear priority. She wanted it to be smooth, yet had no visibility into where customers were dropping off.
“I didn’t know where the funnel was messing up. So that’s where you guys have helped.”
Small tweaks were made over time, but without proper data or testing, they felt like shots in the dark. Jazz knew she needed a clearer way forward.
The solution: From unclarity to a growth engine
To improve checkout and enhance the shopping experience, Jazz turned to FERO Smart Checkout plug-in for WooCommerce. As the founder put it:
“It’s been a breeze, honestly. I’m not massively technical, so it was daunting, but you just helped massively. The communication’s been great, and I’ve been led along every step of the way.”
The real value wasn’t just the seamless installation, but the instant results it delivered. Instead of being tied to a static template, she now had an adaptive checkout that learns from shoppers and shows exactly what converts.
Proof in the numbers: 27.8% conversion boost
In just two weeks, Rudi & Bear boosted checkout conversions by 27.8% — a game-changer for an independent brand, especially during the slow month of August.
Next chapter: Building on early wins
The partnership gave Jazz a team she could lean on, turning optimisation from overwhelming into simple steps.
“It’s definitely a huge benefit, especially for small businesses. It’s hard at the minute, so doing things that are proactive really helps.”
Now her focus is on refining the customer experience and staying ahead. With FERO handling checkout in the background, Jazz can put her energy into the creative pulse and continued growth of Rudi & Bear.