We help swimwear brands convert more carts when it matters most
Clothing brands have 12% higher abandoned cart rates than the average. If yours is high too, you’re not alone.
Trusted by industry leading e-commerce brands like
Don’t let your best-sellers sit in the cart.
We’ve analysed over 10 million fashion Checkout journeys to understand what actually converts. Here’s what we’ve learned:
Thumbs ≠ Clicks
81% of swimwear shoppers are on mobile. They need fast, fluid, mobile-optimised checkout—or they’re gone.
Cart ≠ Commitment
68% of carts are abandoned, often due to late delivery, hidden costs, sizing concerns, and complex Checkouts.
Traffic ≠ Sales
Influencer hype and viral trends can spike visits—but seasonality is a real factor. Trust signals, urgency, and a smooth Checkout are essential.
The seasonal struggle is real
How Lilja increased Checkout conversion by 29.8% with FERO
Background
Lilja is a European swimwear brand that makes sustainability stylish. Their pieces are crafted from recycled, natural, or sustainable materials—designed to be the kind of swimsuits you’d wear on repeat, whether lounging poolside in Santorini or catching waves on a weekend getaway.
Swimwear is highly seasonal, with summer sales needing to carry the business through quieter months. Customers often prioritise affordability in a crowded market, leaving margins squeezed. And then there’s the tendency for shoppers to order multiple sizes to find the perfect fit, only to return the extras. Very costly for a brand committed to reducing waste.
Solution
By using FERO’s behavioural targeting, Lilja honed in on customers who abandoned their carts at the last minute. FERO’s insights revealed that many shoppers were concerned about fit and sizing, so Lilja responded by delivering detailed size guides and fit tips tailored to specific styles. For example, they highlighted how adjustable straps on one-piece suits or flexible bands on bikini tops could ensure a better fit, reassuring customers to take the plunge.
Meanwhile, casual browsers and indecisive shoppers received a gentle nudge with messaging focused on Lilja’s values: sustainable practices and the eco-friendly Preloved program. The result? A 29.8% boost in Checkout conversions. Lilja not only improved their sales during peak months but also deepened customer trust by focusing on what's important.
"We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!"
Laura SaarinenFounder & Creative Director
Without changing your existing payment setup, FERO integrates seamlessly to streamline the upgrade of a superior checkout experience with simple plugin installation.