Power is a beautiful thing.
Your shoppers are telling you everything—through their clicks, scrolls, and stalls. FERO turns those signals into clear insights: where they drop off, what they need to convert, and how your Checkout stacks up against other cosmetics brands.
Trusted by industry leading e-commerce brands like
Beauty is in the Eye of Data.
We’ve analysed over 10 million cosmetics Checkout journeys to understand what actually converts. Here’s what we’ve learned:
Thumbs ≠ Clicks
81% of cosmetics shoppers are on mobile. They need fast, fluid, mobile-optimised checkout—or they’re gone.
Cart ≠ Commitment
72% of beauty carts never make it to purchase. Shoppers love to browse—but unclear delivery, forced logins, or missing payment options break the flow.
Traffic ≠ Sales
Influencer hype and viral trends can spike visits—but without trust signals, urgency, and a smooth Checkout, your conversion rate won’t budge.
Don’t let your best-sellers sit in the cart.
How Food for Skin converted 23% more with FERO
Background
Food for Skin isn’t your typical beauty brand. They’re bold, honest, and refreshingly no-nonsense when it comes to skincare. Their customers love them for it. But even with a loyal audience and solid email marketing performance, there was still room to grow.
That’s where FERO came in. Food for Skin wanted to see if they could nudge even more hesitant shoppers toward checkout—without resorting to discounts and mass marketing.
Solution
By focusing on the reasons why shoppers abandon—reinforcing the true value of their products—Food for Skin saw a 23% increase in Checkout conversions. No discounts, no gimmicks, just clear messaging that reminded shoppers why their skincare is worth it. Now, they’re weaving this messaging across more of their marketing channels, making sure every potential customer understands the full value of their skin-loving formulas.
“We’ve been collaborating with FERO for a few months now, and it’s been an excellent experience! The team is highly responsive, transparent, and communicates effectively, offering valuable advice along the way. While we’re still in the process of gathering more data, the initial results are already very promising.”
Manon FennisGrowth Manager
Without changing your existing payment setup, FERO integrates seamlessly to streamline the upgrade of a superior checkout experience with simple plugin installation.